re_ grocery
Co-founded and led creative for re_, a VC-backed refill grocery store. Built from the ground up—developing brand identity, e-commerce experience, in-store experience (including native app), email marketing, organic and paid social, packaging, and house-branded product design. Managed a cross-functional team of designers, photographers, developers, content creators and copywriters. Drove innovation in low-waste retail through design-led storytelling and a reimagined omni-channel grocery experience.
MUSEWASH®
Inspired laundry.
Founder and creative lead of MUSEWASH, a modern laundry brand that combines clean design, eco-conscious ingredients, and everyday ritual. Built from the ground up—developing brand identity, e-commerce experience, email marketing, organic and paid social, packaging, scent profiles, formula positioning, and wholesale strategy.
Apple
Selected to help establish the digital presence for the first Apple Watch. Designed global product pages, environmental and social impact campaigns, and seasonal launches. Created UI kits and design standards for apple.com, prioritizing mobile, accessibility, and localization.
GUESS?
Designed global digital campaigns, e-commerce assets, and brand systems. Art directed product drops and seasonal editorial content. Collaborated with developers, copywriters, and cross-functional teams to deliver high-converting, on-brand creative across digital platforms.