re_ grocery
Co-founded and led creative for re_, a VC-backed refill grocery store. Built from the ground up—developing brand identity, e-commerce experience, in-store experience (including native app), email marketing, organic and paid social, packaging, and house-branded product design. Managed a cross-functional team of designers, photographers, developers, content creators and copywriters. Drove innovation in low-waste retail through design-led storytelling and a reimagined omni-channel grocery experience.